The Hip Store

Website, e-Flyers & Photography

Purveyors of quality menswear

The Hip Store has been carefully hand-selecting the finest quality menswear products since 1987. Constantly pushing the boundaries of menswear, The Hip Store required a website and an online marketing strategy that reflected this ethos.

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“Vast Digital delivered a website and strategy that has taken our online business to another level. I would highly recommend Vast to any other online retailer.”

Everton Campbell, Founder


The Hip Store increased sales by 600% with an integrated strategy.

What needed doing
The Hip Store is a very well established brand offline. Our main aim was to build the same brand authority online. This needed a full cohesive marketing strategy creating that would allow the brand to flex its muscles in an online setting. The marketing strategy needed to be robust and work across multiple platforms to build an online audience, driving traffic to the newly designed website to sell product. 

How we went about it
Vast created a fully integrated strategy to work with the offline brand and bring this into the online arena. We designed a fully responsive e-commerce website on the Shopify platform, this was then supported with multiple B2C e-marketing campaigns and daily social media, along with a full SEO and content strategy. PPC was initially used to lay the traffic ground work whilst our SEO efforts built up to convert into online sales. The Hip Store are now up over 600% on year on year sales due to the cohesive strategy between the client and Vast Digital.

Organic Traffic

135% Increase

135% increase in traffic to The Hip Store's website from December 2014 to December 2015.


39% Increase

39% increase on the average order value on orders made from December 2014 to December 2015.


246% Increase

246% increase from the same period the year before made in online sales from December 2014 to December 2015.