Paul James Knitwear

Branding & Photgraphy

Luxury Knitwear Since 1976

Paul James are a luxury, Leicestershire based knitwear manufacturer. They strive to deliver the purest knitwear experience using only 100% natural fibre yarns. Vast were approached to help develop and refine their brand into a more considered and consistent presence.


We payed homage to the fox and its stamp of heritage associated within Leicestershire, and created a sophisticated logo mark and colour palette that sits well with the brand’s aesthetic.


We launched their AW17 collection with a studio shoot with both male and female models. Guidelines were created to control the photographic approcah and seasonal tones play a key role in the choice of background colour.