Morrisons Summer

Lookbook, Website & Photography

The taste of summer

We were approached by Morrisons to produce their key statement PR collateral to support their spring/summer range. Being within such a competitive sector, the aim was to change key journalists’ perception of Morrisons. This was achieved by approaching every facet of the project differently from how Morrisons had done it in the past.


Summer get-togethers are the best kind. Barbecues with mates, getting the family round the table, picnics in the park and lazy evenings in the garden – made even more enjoyable when the planning is minimal.


Our approach changed the complete photographic direction of the business. Applied to considered graphical and production techniques, the final brochure made a real statement.


Summer is such a key time for sale opportunities in this sector – that’s why it was important that we delivered across the board, changing how Morrisons was perceived to the press and in-turn, the public.