Kirk Originals Sunglasses Made In England

With a rich history of making stylish, contemporary eyeware in England dating back to the early 20th Century. The launch of Kirk Originals new ‘Made In England’ collection, is a nod to the craftmanship of age old traditions.

Vast supported the launch with a suite of assets, these included a landing page refresh, photography and supporting social assets.

The website followed a minimalistic design, creating a premium feel, allowing the viewer to see key product details immediately. A consistent two column layout provides a familiar look for each banner, featuring detail imagery on the left and a product image on the right, messaging always sits centrally.

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Social imagery and approach stays consistent in style of the web banners, product imagery sits on top of a product detail image; bringing a clean, minimalistic feel. The image carousel first shows the two images with messaging sat centrally on top. The next slide is a product detail image seen in the background, followed by two more product detail images.

Additional factory photography taken by the Kirk Originals team, give a glimps of the care and attention to detail that goes into each pair. This ‘behind the scenes’ view gives the customer a firm understanding of why these products are the best in market. Hopefully our craft and sensibility only add to the premium nature of the brand.