Lookbook & Lifestyle Photography

The archetypal luxury British brand

Founded in 1951 from the words Glove & Overall, Gloverall has gained iconic status as a design classic with our coats still being Made in England. Playing a part in fashion and culture through the last 60 years Gloverall has become one of the most respected and loved British outerwear brands.

At Vast we teamed up with photographer Nick Clements to create a lifestyle shoot that showcases Gloverall’s 51 Collection both online and across printed materials, such as men’s and women’s lookbooks, in-store POS and exhibiton banners.


The 51 Collection takes its lead from a set of black-and-white photographs chronicling the early days of British Grand Prix racing.