Ben Sherman

Brand Awareness Campaign

The heritage of modernism

In 2016 Vast were appointed to provide design, digital strategy and SEM services for Ben Sherman. As part of this strategy, we had the chance to work on large offline projects to bolster Ben Sherman’s existing online campaigns.

To coincide with London Fashion Week, Vast brought to life Ben Sherman’s influence on British fashion culture with a series of ‘take-over’ graphics of London’s Oxford Circus tube station.

The influence of Ben Sherman’s shirting heritage was applied to large format graphics, communicating a bold confidence. This statement extended to Ben Sherman’s wider commercial applications, with special promotions during this key week of the fashion calendar.

VD_Web_Ben-Sherman_AVD_Web_Ben-Sherman_A

Among other offline projects, Vast created window graphics for the three flagship Ben Sherman stores to tie in with the West End Mods collection, using the iconic mod target. The windows were then rolled out across stores internationally.