Optimising product descriptions for SEO (search engine optimisation) can be a minefield for online retailers. Many sites make the mistake of concentrating purely on the aesthetic value of a site and give little thought to the content. Read more
Email marketing should be one of your top priorities. It can be easier to convince someone to sign up to your mailing list than it is to make a purchase, so make sure you’re set-up to take advantage of this vital marketing opportunity.
It’s long been said that your website is your digital shop front, so why are you letting it turn people away? Poor design, lack of UX and cluttered product descriptions are all huge turnoffs for the end user. Take a step back from the minutiae of your site, and try and view it with fresh eyes – would it make you want to buy from it?
Studies have shown that the look and feel of a website is the main driver of first impressions. 94% was about design (complex, busy layout, lack of navigation aids, boring web design – especially use of color, pop up adverts, slow introductions to site, small print, too much text, corporate look and feel, poor search facilities). Only 6% of the feedback was about the actual content. Visual appeal and website navigation, had by far the biggest influence on people’s first impressions of the site.
Poor site design has the power to immediately send a user running from your site and into the arms of a competitor. A site needs to clearly answer its user’s questions in as efficient a manner as possible. Poor page layouts and confusing content categories work against this and make your site unappealing to new visitors.
There are only a few basic principles that drive all successful brands. You must be able to consistently deliver something relevant to consumers. And hopefully, your strategy isn’t something your competitors can easily copy, in other words it is difficult to duplicate.
After many false dawns, 2016 is truly the year of mobile. Mobile spend is now outstripping desktop in the PPC world, and last year, mobile commerce sales reached $4.7 billion in the second quarter. If you don’t have a mobile version of your site, you're making it incredibly difficult for users to purchase from you with ease while on the go, with mobile-friendly competitors ready to swoop in. With the growth in the mobile device sector seemingly unstoppable, its even more important that your website can take advantage of this trend. Statistics abound about how much internet traffic comes from mobile devices, some claim a whopping 60%! So if you don’t have a mobile friendly website, that’s a lot of users that cannot view your site, and a lot of potential clients or customers that you can say goodbye to!
The lack of tactility is possibly the greatest disadvantage of online retail for the consumer. The inability to touch and test the feel of product with your own two hands means online shopping places a far greater emphasis on the quality of the imagery and the persuasiveness of the copy to effectively extol the virtues of a product to the consumer. Therefore, the quality of your lifestyle and product photography is paramount to closing a sale. A single image really can say more than a thousand words... So make the most of it.
So it’s been a busy week in the rolling hills of Tuscany, we were tasked with directing a brand video for our latest American client, luxury mens footwear brand Gordon Rush, to coincide with the launch of their new website. Working with these guys over the last couple of months has been a pleasure. They had flown over to the UK to be on location for their next campaign shoot that we shot at The Hepworth in Wakefield. So whilst in Europe it made sense to hop on the plane to the shoe makers factory in Montecantini Terme, Italy.
Everyone is talking about the importance of content, and you’re keeping up your blog, but is anybody reading it? Is anybody engaging with it on social media? With so many different content tactics available – from social media, to video, to newsletters, to blogs – it’s easy to spread yourself thin and think you need to be doing everything when the most important thing is finding the right mix for you.