What the heck is an influencer anyway? Well, @allthatisshe, @wishwishwish, @theslowtraveller - to name a few - are examples of Instagram users who are deemed “influential” within their large demographic. Over the past year, putting out good content and having over a certain amount of followers on Instagram has brought about a power like no other, and brands have recognised this.
If you are concentrating on blogs then make sure your content has breathing space to avoid speed reading. Use a medium-sized font on a contrasting background, you don’t want the eye straining to read this thing. Don’t have large blocks of text either, break it up with images as this will give your piece a different pace and provide breathing spaces for the reader.
We all know just how quickly social media evolves, and with over 700 million active users, it’s no surprise Instagram is the fastest-growing social network of all time. One minute you think you’ve cracked it, and the next there’s a dozen new features to get your head around, but one thing’s for sure though, it’s a key weapon in any marketing arsenal!