Facebook targeted ADS went down the other day, with all the confusion around it, of course we stressed and panicked a little, after spending copious amounts of time researching and perfecting target audiences for it all to suddenly disappear. Why could we no longer target relevant audiences? It turns out that Facebook had a little issue, classic. Naturally, within minutes we began preparing for a new reality of a life without facebook ads. How could we reach new audiences without the aid of it?
We told you so. Retail giant House of Fraser is set to close 31 of its stores out of 59. It’s slowly following suite of Woolworths, BHS and most recently the demise of 90s kids favourite Toys R Us. Whilst customers still enjoy the store experience of trying on clothes and experiencing the product first-hand, the question is, why have HoF had to cut back so much when they once had such a large customer base?
The concept of the influencer has been around for decades. For example, let’s take The Beatles, the most influential people throughout the 60s and 70s. Not only did they influence the music industry, but they influenced fashion and culture. This was way before the digital age, they were speaking to audiences on another level, they were entering into small cultural spheres and infiltrating it on a mass scale.
You’re in the age of digital, it’s a no-brainer that you should be using tools that will help leverage your business, especially amidst all the noise of the 21st century. We’ve had a whip around the office and enquired “what tools are the best for digital marketing?” Here’s a few of our favourites, and why.
We at the Vast team expanded our minds and attended an insightful and informative talk on ‘The Future of Digital Marketing’ in Leeds at Duke Studios. The conversation acknowledged future trends as well as the future of the client/agency relationship and it was food for thought.
Whether or not you agree, aesthetics sells. The classic saying “don’t judge a book by it’s cover” could never be so far from the truth when it comes to your brand - aesthetic is everything, aspirational content is everything and audiences are judging. If they don’t like what they see, chances are they’ll seek aspiration elsewhere. People want experience, storytelling, lifestyle. From Ecommerce to food, you have to really ask yourself - “what experience am I selling? Be it Instagram, blog, Facebook (to name a few), having a consistent brand image is imperative.
It’s inevitable that your business has some presence on Instagram, if it doesn't then your marketing team are failing you. Instagram has been at the forefront of social media for years now and having an Instagram strategy should be at the top of your wider marketing initiative.