Video is on the rise, year on year YouTube watch time rises by 50%, Facebook Videos are generating more than 8 billion views per month and even the word “Video” can boost email open rates by up to 19%.
Now is certainly the time to join in to ensure your content is as or more engaging than your competitors. In 2016 a Hubspot survey concluded that 43% of consumers wanted to see more video content. The trends forecast clearly that consumers are more willing than ever before to interact with the content you as a company provide.
As an online digital design agency Vast help to improve not only the aesthetic quality of our clients sites, but the sites overall visibility across a range of platforms such as Google search and popular social networks. After all why spend time and money on creating a beautifully designed website that no one knows about. The key is to understand your target market and the traffic channels they use to reach your site. Once you understand your route to market, you can introduce the necessary attributes to help maximize conversions in those key areas.
As one of the largest high street retailers, Debenhams requires little introduction. The high street giant has favoured Vast’s digital design expertise for a number of years now, mainly for lifestyle imagery for their mens suiting offering, but we also get involved with conceptual themes for their windows too, as an extension of this support.
It’s long been said that your website is your digital shop front, so why are you letting it turn people away? Poor design, lack of UX and cluttered product descriptions are all huge turnoffs for the end user.
Take a step back from the minutiae of your site, and try and view it with fresh eyes – would it make you want to buy from it? If the answer is no, let Vast help you make your site a place customers want to visit again and again.
Having over 25 years of experience of working with clients in the fashion industry, Vast have seen the retail industry go through various changes. Being creative, agile and innovative with the digital strategies presented to our clients, this approach has kept Vast relevant and at the forefront of exploiting technology to make the shopping process easier and more effective.
So, to attend a panel discussion on the impact of technology on the menswear market at London Fashion Week Men’s, was an opportunity we simply couldn’t turn down.
Landing Pages are the holy grail of modern day marketing campaigns. Whether you're running a PPC campaign, social campaign, competition or building up your mailing list, a landing page can maximise conversion goals across your entire marketing strategy.
It might be a just over a week until London Fashion Week Men’s celebrates its 5th anniversary but the team at Vast are already looking forward to this prestigious four- day event. At Vast, we have over 25 years experience working with clients in the fashion industry, so it’s not hard to see why.
In order to improve your website's bounce rate you need to understand why your potential customers are bouncing in the first place. Installing website tracking software such as Google Analytics will enable you to track the inpage bounces and potentially source the root of your problems.
Optimising product descriptions for SEO (search engine optimisation) can be a minefield for online retailers. Many sites make the mistake of concentrating purely on the aesthetic value of a site and give little thought to the content.