As an agency creative, digital marketer, or social media manager, it is difficult to simply scroll Instagram in the same way that the average consumer would. Why? Because we can spot brand inconsistency from a mile-off, and cringe at shabby product shots or one-word, generic hashtags.
80% of Instagram users follow at least one business profile, where a huge 30% of whom say they have bought a product that they first discovered whilst using the app. So we know it is an invaluable platform, but what makes a good Instagrammer? Some may argue it is all about the numbers: the likes, the followers, and the comments. But with spam accounts at an ultimate high, and influencers slowly taking over the world, we think step one for your business to do well on Instagram, and beyond, is consistency.
Your feed, your grid, your profile - several names, but only one thing matters: is there a theme? Are you consistent, not only only in your imagery, but in your frequency and timing of publishing posts? What about your captions, keywords and hashtags? Do you have a colour theme, a house font and do you use your logos in the same way each time?
Is this seeming like another language? In most cases, it is best left to the professionals. One of the biggest mistakes many new business-owners make, is neglecting the importance of social media, and treating it too alike to their personal account. You wouldn’t use iPhone snapshots on your menu, in a print ad, or on your website, so why are you using them on this powerful marketing platform? Since a whopping 65% of top-performing brand posts on Instagram feature products, it is important to put more focus into showcasing your products through professionally created content that is in line with the latest styles and trends on the platform. For example, you should be sharing your products implemented into lifestyle shots, whether it be a flat-lay, a still life, or with a model; you should also be posting gifs, cinemagraphs and videos, and experimenting with grid photos.
For now, follow this brief guide, where we’ll give you the low-down on the basic Dos and Don’ts in maintaining your brand’s agency-approved online presence.
Do post often, but not excessively. Plan your posts using a free app like UNUM, but if you are lacking content, try not to post for the sake of it, if it does not fit your style.
Do your research, and check your insights, to figure out the best time for you to post on social media, or send your eflyers. Do stay consistent with this timing, it will produce the best results.
Do experiment with using graphics over your images, and social squares. However, don’t use any random font. Pick a house font, and stick to it, as well as a size, style, and position.
Do feel free to overlay your logo on images, but don’t do this too often, and do try to position it the same each time.
Do structure a colour theme, and style your images with this in mind.
Do ensure your content in high resolution, and it looks professional.
Don’t overuse filters. Just don’t. Realistically, content should be properly edited before even uploading to the app - try an app like VSCO.
Finally, whatever you do, don’t copy and use shabby stock images from Google. Period.
Feeling overwhelmed? Contact firstname.lastname@example.org and let Vast take your Instagram content to the next level.