It’s inevitable that your business has some presence on Instagram, if it doesn't then your marketing team are failing you. Instagram has been at the forefront of social media for years now and having an Instagram strategy should be at the top of your wider marketing initiative.
In our last blog we touched on Millenials, the tech savvy generation taking social media by force, so what the heck is Generation Z? Generation Z are the post Millennials, born after 1995. A generation who have grown up on Snapchat, Instagram and ever changing technologies. Generation Z are the next wave of ultra savvy technophile’s, the next set of graduates hungry to take on the digital world and claim there piece of the social pie.
What the heck is an influencer anyway? Well, @allthatisshe, @wishwishwish, @theslowtraveller - to name a few - are examples of Instagram users who are deemed “influential” within their large demographic. Over the past year, putting out good content and having over a certain amount of followers on Instagram has brought about a power like no other, and brands have recognised this.