It’s estimated that emails being sent and received each day will reach a staggering 306.4 billion by 2020 (Radicati Group), so you’d be forgiven if you’re getting fed up of seeing so many stale and repetitive subject lines. But not to fear, we’ve been digging around our inboxes to give you ten of the best ones to help you revive your email marketing strategy
Here are some subject lines that managed to find a way to stand out of the crowd:
1. Still thinking it over?
There is nothing like the impact a well placed, targeted email with a thought provoking message to boot. This email was sent by Converse to someone in our team who had abandoned their basket (naughty!). Converse shoes are a bit pricey so it makes sense that their customers may indeed be ‘thinking it over’, they’ve used their own data well in this case. This email acted as a soft reminder without simply saying so, and makes Converse’s brand seem more relatable
2. When life gives you lemons… 🍋
Apparently most humans find it difficult to leave a proverb unfinished, so let’s test this theory. We’ll give you the start of proverb and you see if you can’t help completing it: An apple a day…
You may have found yourself finishing the sentence in your head because English proverbs are so well known they’re ingrained in our memory, and we can’t help but to finish them. This is what makes this subject from Etsy so clever because it’s made a connection with you before you’ve even opened the email.
3. This is our looooooooooooooooooongest summer trial yet?
This subject line made it here simply because it takes into account the environment that the email is in when it lands in a mobile inbox. We had to open up the email to see what the rest of the subject line said, it’s definitely a good tactic to boost open rates with a little bit of humour.
4. Trevor, it’s time for the next step
Sender: Royal Bank of Scotland
Royal Bank of Scotland have gone for a subject line that has an ominous tone, adding the personalisation with the recipient’s name also increases its impact and makes them more likely to open it. If you’re not up to date with emails from your bank (like most people) your first reaction may be intrigue. Recipients would ask questions like: ‘What is this next step and why do I have to take it?’, and they will need to open the email to get answers. Tone and personalisation definitely plays a key role in creating a strong subject line.
5. Trevor, we’ve just added a film you might like
This Netflix email is simple but the way it’s put together makes it feel like Netflix is giving you a gift, so you almost have to open it. It also triggers the reader's curiosity by saying they might like what is inside.
6. How Codeacademy taught me to build my own mobile app.
When among the flood of emojis and exclamation points that are popular to use in subject lines these days, something simple and direct like this can still have an impact. This is especially true when you’re content is focused on something educational. Ironically this subject really makes you want to educate yourself on how this guy was able to do something impressive like build his own mobile app.
7. This FLOOR LAMP is calling your name!
This subject line from Wayfair caught our eye because of it’s energy and the mystery behind what is inside. Floor lamp is capitalised so that people who have been looking at floor lamps will notice it in their inbox. This is another example like Converse of a company using their data to do segmented targeting for their emails with custom subject lines.
8. How was it?
Moonpig’s take on the classic ‘tell us how we did’ email is tongue in cheek and short. It almost catches your off guard with it’s tone. It’s a more creative take on the standard email after an order and that’s enough for it to stand out from the others.
9. only 2 days left 😱 save up to 75% site wide
Sender: Lime Crime Makeup
This email subject line was all lowercase and the placement of the emoji reminds us of a hurried text from a friend. The effect of the screaming emoji is not lost on us as it creates a feeling of urgency that is often overused in email, but the emoji makes it seem fresh.
10. FIRST LOOK: You’ve got VIP access: up to 50% off
Sender: Maison du Monde
It’s the first part of this subject line that is the main trigger we think it is important when it comes to deciding on a subject line. What is in your subject line that is going to make your customer open the email? Simple but effective, this subject line from Maison du Monde makes sure you know that you’re getting exclusive content when you open.
That’s our top ten! If you have a favourite subject line we’d love to hear from you on our social media, and if you regularly find yourself stumped when it comes to e-mail marketing don’t hesitate to give us a call.