Marketing has taken a new direction over the past few years, as consumers, we are no longer willing to be bombarded with ads that have no relevance to our interests. Britains, in particular, have grown ever more cynical towards online advertising and in order to win back trust, marketers must embrace personalisation.
Influencer marketing is fast becoming one of the most popular ways to market new products online. Many brands are investing in Influencers to endorse their products over traditional marketing techniques and seeing great rewards.
Planning and developing a strong social media strategy will set you ahead of the game if you do it properly. The first step to getting a leg up on the competition is to have a solid, smart content marketing plan in place. If you’re having trouble planning for the upcoming year or need some fresh ideas for your plan, read on.
The better you understand your customer the more likely you are to attract them. A marketing customer analysis is a critical part of any marketing strategy. So let’s dive straight into the importance of creating one.
Last year, the smartphone messaging service WhatsApp launched a business version called WhatsApp Business. This feature was highly anticipated ever since Facebook acquired the messaging service back in 2014.
It was announced on Monday that Instagram will be testing out a new feature, ‘Instagram Checkout.’ Instagram checkout is a new facility that allows users to shop seamlessly through the Instagram app. Not only will this allow for faster checkouts, it should also improve the conversion rate through the channel. Facebook has generally ruled in regards to providing businesses with higher conversions. So will this new functionality now pave the way for future shopping online and stronger conversions through Instagram?
Market research is a key feature of business. You can't avoid it.
While it might be a tedious task you can almost guarantee a strong ROI. What would be your ROI...money and time? When done correctly - with maximum effort - research marketing can be highly effective in boosting the growth of a business. So, if you're looking to retire to a luxurious beach in the Bahamas, whilst your company pumps passive income into your pockets, then this is the article for you!
Trends have been around since the dawn of time, and they always will be. Trends are constantly being developed, without it, humans wouldn't be able to leverage their status and create a platform with some sort of influence, whether it be individuals, businesses or anything else relevant.
Instagram Stories have been around for a while - since 2016 to be specific. At first, they were heavily criticised for "copying" Snapchat's story feature, however, now you could arguably say that Instagram stories are favoured over Snapchat Stories.