The evolution of modern marketing began in 1978, when the first email for marketing purposes was sent out, garnering a hefty $13M sales. Nevertheless sending emails to an audience still works successfully today, many people use email marketing to build credibility and generate sales.
This blog will cover different aspects of how to build a successful and effective email marketing campaign.
Facebook is the most used platform with a number of 2.27 billion monthly active users and 1.15 billion daily active users on mobile, with this in mind; can people use Facebook to promote their business?
As influencer marketing continues to grow, we question, is it worth the investment? Studies show in 2018 that influencer marketing is worth an estimated $3.2 billion to $6.3 billion. This is estimated to rapidly grow up to $10 billion in 2020. These findings highlight the huge growth opportunities within influencer marketing for both influencers and investing brands.
Instagram is one of the top social media platforms, with an estimated 1 billion users. A strong strategy is crucial to get the most out of the platform. We are sharing with you some tips to point you in the right direction.
The highstreet is struggling; now is the time to strengthen your online presence.
The UK’s high streets suffered 5,855 store closures in 2017, more than in any year since 2010, as fashion retailers, shoe shops, travel agents and estate agents have been driven out by the rise of internet shopping.
The business world that many once loved has changed completely. This is mainly due to the evolution of technology which has seen a plethora of challenger brands that have connected with their audiences on a much deeper level. That’s not to say that technology is the main culprit for the rise of challenger brands, new innovative thinkers have been stepping forward and altering business strategies for decades to come.
What brand springs to mind when we say ‘heritage brand’?
There are many to choose from, it’s normally brands who really make you feel something...nostalgia, warmth. They might not even have the years behind them to qualify for the title of ‘heritage brand’ but through the art of storytelling brands can create any image they see fit.
Do you remember a time before e-commerce? Begrudgingly flicking through the 1000 page Argos catalogue, folding down corners of pages with the products we liked, occasionally getting a paper cut. A heavy-weight lifted, literally, thanks to e-commerce and the birth of the .com era. But it hasn’t just gotten rid of the catalogue, it’s also shaped the way in which customers shop.
Whether you like it or not, consumers are visual - with over 75% being inspired to make purchases “based on image and video content”. Therefore, product photography (whether used for e-commerce, social, website, e-flyers etc) is there as a means to assess your credibility as a brand.
Search engine optimisation (SEO), is like gold dust to the e-commerce industry. SEO is the process of optimising your website with the goal of having it rank no.1 on Google. Whilst there are other ways to gain visibility within Google search (for instance PPC also known as Google Adwords), the conversion and ROI value of SEO is unrivalled.