So it’s been a busy week in the rolling hills of Tuscany, we were tasked with directing a brand video for our latest American client, luxury mens footwear brand Gordon Rush, to coincide with the launch of their new website. Working with these guys over the last couple of months has been a pleasure. They had flown over to the UK to be on location for their next campaign shoot that we shot at The Hepworth in Wakefield. So whilst in Europe it made sense to hop on the plane to the shoe makers factory in Montecantini Terme, Italy.
Everyone is talking about the importance of content, and you’re keeping up your blog, but is anybody reading it? Is anybody engaging with it on social media? With so many different content tactics available – from social media, to video, to newsletters, to blogs – it’s easy to spread yourself thin and think you need to be doing everything when the most important thing is finding the right mix for you.