All Posts in Journal

10th June 2019 - No Comments!

THE PSYCHOLOGY OF MARKETING

PART 1: THE DECOY EFFECT.

Your decisions don’t belong to you.

Whilst most people would say that they think for themselves, more often than not they really don’t. Even if you are adamant that you finalise your own decisions, you are wrong.

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24th May 2019 - No Comments!

A guide to Linkedin-groups

The need to connect with like-minded people is a basic human desire. This is the reason that communities on social media are so popular. Although Facebook is the most popular social media platform, Linkedin has been supporting its users for a longer time period. Linkedin has the ability to develop business connections and is a great place for networking. With a shift in social media usage over recent years, Linkedin groups are one of the next best ways to engage with your audience.

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13th May 2019 - No Comments!

Develop A Smarter Workflow

Feeling under pressure and struggling to manage your time?

Every professional encounters times in their job where they feel overwhelmed, there may not be enough time to get all tasks completed. In this blog we take a look at workflows and how they help streamline tasks, minimising room for errors and increasing overall efficiency. A good strategy can help you improve the running, overall revenue, and day-to-day operations of your business.

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9th May 2019 - No Comments!

How much is a lead worth to you?

Whether you’re a new startup or have been selling for years, the current market place in almost every industry has become overcrowded and it’s easy to get lost amongst the digital noise. Getting your product offering in front of the right customer is becoming increasingly harder, so we ask the question ‘How much is a lead worth to you?’

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16th April 2019 - No Comments!

A Guide To Marketing Funnels

Do you have a great product or service, but no one seems to be buying? Lose the pushy sales tactics and build yourself a marketing funnel. A great marketing funnel is a system created to drive traffic, convert people into customers and make them fall in love with your brand. In this blog we take a look at how they work and why they are important for your business.  

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22nd January 2018 - No Comments!

Using a Marketing Agency Vs. In-House Marketer

So many e-commerce businesses start out small, and budget limitations leave them to do everything in-house from operations and accounts, to design and web development.

Though in a successful case, there becomes a time where the biggest limitation is time, and the responsibilities need to be spread out. So, you face a decision: do you employ someone, or outsource?

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5th January 2018 - No Comments!

Your FREE Digital Guide to 2018

Digital is constantly evolving at lightning speed, so in order to keep up with the times, our communication must evolve with it. As a brand, building engagement with customers is crucial.

What’s your customer experience strategy? Don’t have one? Well start by putting on your customer’s shoes, and take a long walk in them.

Here, we share our top 5 tips to help make 2018 a dazzling digital marketing success.

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1st September 2016 - No Comments!

Is your website making the right first impression?

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It’s long been said that your website is your digital shop front, so why are you letting it turn people away? Poor design, lack of UX and cluttered product descriptions are all huge turnoffs for the end user. Take a step back from the minutiae of your site, and try and view it with fresh eyes – would it make you want to buy from it?

Studies have shown that the look and feel of a website is the main driver of first impressions. 94% was about design (complex, busy layout, lack of navigation aids, boring web design – especially use of color, pop up adverts, slow introductions to site, small print, too much text, corporate look and feel, poor search facilities). Only 6% of the feedback was about the actual content. Visual appeal and website navigation, had by far the biggest influence on people’s first impressions of the site.

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3rd August 2016 - No Comments!

Is your photography showcasing your product at its best, or its worst?

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The lack of tactility is possibly the greatest disadvantage of online retail for the consumer. The inability to touch and test the feel of product with your own two hands means online shopping places a far greater emphasis on the quality of the imagery and the persuasiveness of the copy to effectively extol the virtues of a product to the consumer. Therefore, the quality of your lifestyle and product photography is paramount to closing a sale. A single image really can say more than a thousand words... So make the most of it.

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