It’s long been said that your website is your digital shop front, so why are you letting it turn people away? Poor design, lack of UX and cluttered product descriptions are all huge turnoffs for the end user. Take a step back from the minutiae of your site, and try and view it with fresh eyes – would it make you want to buy from it?
Studies have shown that the look and feel of a website is the main driver of first impressions. 94% was about design (complex, busy layout, lack of navigation aids, boring web design – especially use of color, pop up adverts, slow introductions to site, small print, too much text, corporate look and feel, poor search facilities). Only 6% of the feedback was about the actual content. Visual appeal and website navigation, had by far the biggest influence on people’s first impressions of the site.
The lack of tactility is possibly the greatest disadvantage of online retail for the consumer. The inability to touch and test the feel of product with your own two hands means online shopping places a far greater emphasis on the quality of the imagery and the persuasiveness of the copy to effectively extol the virtues of a product to the consumer. Therefore, the quality of your lifestyle and product photography is paramount to closing a sale. A single image really can say more than a thousand words... So make the most of it.
So it’s been a busy week in the rolling hills of Tuscany, we were tasked with directing a brand video for our latest American client, luxury mens footwear brand Gordon Rush, to coincide with the launch of their new website. Working with these guys over the last couple of months has been a pleasure. They had flown over to the UK to be on location for their next campaign shoot that we shot at The Hepworth in Wakefield. So whilst in Europe it made sense to hop on the plane to the shoe makers factory in Montecantini Terme, Italy.
Everyone is talking about the importance of content, and you’re keeping up your blog, but is anybody reading it? Is anybody engaging with it on social media? With so many different content tactics available – from social media, to video, to newsletters, to blogs – it’s easy to spread yourself thin and think you need to be doing everything when the most important thing is finding the right mix for you.