Evidently, every day that passes, we become more consumed by our phone, social media, the internet. And as we get closer into the future, movie fantasies are becoming more of a reality. Here are a few examples to name a few:
Star Trek Replicator = 3D Printers
Star Trek Virtual Display Device = Google Glass
Minority Report Targeted Marketing = Face Scanning Marketing Tech
Back To The Future Power Laces = Nike Air Mags (Yes, they actually made these)
The list is endless… for marketers, it’s only getting better.
In recent years, we have seen a massive rise in the use of AR. Medical Training, Design & Modelling, Marketing, Pokemon Go, Snapchat Filters, Instagram Filters. AR is undeniably a powerful tool and now we can see it being used for marketing purposes.
So what would the benefits of using AR in marketing be?
It’s immersive. The whole point of AR is to make it as lifelike as possible. When Snapchat released their iconic Snapchat Spectacles, along with it, they launched the ability to see yourself wearing the glasses before you bought them via an AR Snapchat filter.
We personally think this is an amazing idea as it eliminates the “will I suit it/them?”
the question that we all ask ourselves when buying something online, thus pushing consumers to buy.
It's innovative, new and interesting. AR is a mindblowing piece of modern day technology, and for that reason, people are more than likely to stop and pay attention to it in contrast to a regular, overdone formatted ad.
It’s infinite. AR is no doubt the future. Fact. To continue, we strongly advise jumping on the opportunity as early as possible. AR has unlimited possibilities, the main objective of the game is to create a well thought out, developed a marketing campaign that uses AR.
In the past, there have been some amazing marketing campaigns using AR, and to be honest, we’d like to see more.
Back in 2011, Lynx - the deodorant brand - ran a campaign called “Angels Will Fall”. Before, there was a video advertisement where when a man drowned himself in Lynx, even angels started to fall out of the sky for him.
After this, they decided to run an AR advertisement in Victoria Station (London) and New Street (Birmingham). The advertisement showed virtual angels falling out of the sky and next to people; just like the advert.
To continue, another worthy mention is Pepsi’s 2014 Bus Shelter AR advertisement. The advert played out like this: Firstly, a screen was set up on the inside of a bus shelter. Next, a camera was placed on the outside so it could capture a live feed of the street. Following this, pre-animated graphics would play over the live feed of the street making it seem that outside of the bus shelter, something unbelievable was happening.
The year after, the TV series, The Walking Dead did the exact same thing as Pepsi. The only difference was that it primarily just used zombies - or Walkers to be correct. This marketing campaign was to promote their season 5 release of the TV show.
Whilst AR for marketing is great, it doesn’t necessarily need to be in the form of an advertisement. For example, IKEA developed a VR (Virtual Reality) system that allows customers to envision their products in the customer’s house - this is very similar to how Snapchat created their own filter for their glasses, as mentioned earlier.
We can guarantee that AR/VR is the future of marketing, amongst many other developing technologies. The potential is vast and we highly suggest developing an AR marketing campaign. Make it fun, make it interesting, make it immersive.
Published by: Vast Digital in Uncategorised