24th May 2019 - No Comments!

A guide to Linkedin-groups

The need to connect with like-minded people is a basic human desire. This is the reason that communities on social media are so popular. Although Facebook is the most popular social media platform, Linkedin has been supporting its users for a longer time period. Linkedin has the ability to develop business connections and is a great place for networking. With a shift in social media usage over recent years, Linkedin groups are one of the next best ways to engage with your audience.

In this blog, we’ll explore how to join a Linkedin group and how it can help your business.

There is more of a shift in businesses opting for niche closed communities to engage with Instead of building huge public pages. As these groups are niche-focused, they provide much more value and a higher quality audience. Within these groups, people share similar interests and they tend to post and hold conversations around topics they want to share or learn more about. Participating in groups allows you to show off your expertise around a subject and start to grow relationships with like-minded people.

There may be people that can offer solutions to certain challenges. Or perhaps people that could become your actual customers. It is an opportunity to really make an impression as a business.

How to join a Linked-in group

You can join up to 100 groups in total. Remember there are public and private groups. If you are trying to join a public group you will need to hit the “ask to join” button. For private groups, you need to request an invitation from the administrator to join.  

When looking for groups you can use the search feature within LinkedIn based on keywords and filter to find the right group. It is a good idea to ask questions and participate in questions to give you a higher chance to connect and strengthen relationships. You can also connect with people on other networks such a Twitter or their Facebook business page. Remember to look for quality groups, there are a lot of groups that contain self-promotion and spam, after all, we want to gain valuable knowledge.

Linkedin announced in August 2018 the launch to redesign groups. The company sent an email to group managers outlining changes;

“We’ve heard from many of you over the past year that boosting engagement and enabling vibrant discussions in your groups is important, so we’ve prioritized those features that support this,”

"We’ve heard from all of you about how important LinkedIn Groups are to helping you build your professional communities. With your feedback in mind, we’ve rebuilt Groups from the ground up, making them available right in the main LinkedIn website and app. Why does this matter? Over the past year, we’ve focused on bringing conversations to the forefront on LinkedIn, adding new features to make it easy for you to talk to your professional communities - things like being able to record and share videos, messaging from anywhere on the site, and seeing when your connections are online. The new Groups experience helps you take advantage of all these conversations tools with a seamless, faster experience so you can easily participate in your groups alongside all of the things you already love to do on LinkedIn."

From this announcement, we have seen the ability to post videos, multiple images, and other media in group posts. You can also reply to comments and edit both your group posts and comments. There is now also notifications when someone comments on one of your posts, this helps keep engagement flowing. These changes are pushing Linkedin in the right direction for building stronger, lasting connections.

Using groups to boost your business

If you leverage Linkedin groups wisely it can really help your business and generate leads. Not only can it provide a place for professionals in the same industry or with similar interests to share content, find answers, post, view jobs, make business contacts but also gives you an opportunity to establish yourself as an industry expert and build credibility.

A study conducted by Hubspot suggested that Linkedin is 277 Percent More Effective for Lead Generation than Facebook and Twitter.”

With this in mind, utilizing the platform is important and should be a key component of your business strategy.

To conclude, LinkedIn groups are the closest thing to proven offline networking that exists online today. Groups can give you access to people and discussions related to an industry, topic or even geographic region. Working LinkedIn Groups effectively is a solid way to build a network and generate leads. It’s amazing how relationships bloom when you genuinely care about people.

We are a friendly bunch with a wealth of knowledge, ‘unlocking every brand's potential’ is at the core of our ethos and values. Get in touch today to find out how we can help you reach your potential.

Published by: Vast Digital in Journal

Leave a Reply