Marketing has taken a new direction over the past few years, as consumers, we are no longer willing to be bombarded with ads that have no relevance to our interests. Britains, in particular, have grown ever more cynical towards online advertising and in order to win back trust, marketers must embrace personalisation.
The need to connect with like-minded people is a basic human desire. This is the reason that communities on social media are so popular. Although Facebook is the most popular social media platform, Linkedin has been supporting its users for a longer time period. Linkedin has the ability to develop business connections and is a great place for networking. With a shift in social media usage over recent years, Linkedin groups are one of the next best ways to engage with your audience.
Feeling under pressure and struggling to manage your time?
Every professional encounters times in their job where they feel overwhelmed, there may not be enough time to get all tasks completed. In this blog we take a look at workflows and how they help streamline tasks, minimising room for errors and increasing overall efficiency. A good strategy can help you improve the running, overall revenue, and day-to-day operations of your business.
Whether you’re a new startup or have been selling for years, the current market place in almost every industry has become overcrowded and it’s easy to get lost amongst the digital noise. Getting your product offering in front of the right customer is becoming increasingly harder, so we ask the question ‘How much is a lead worth to you?’
Influencer marketing is fast becoming one of the most popular ways to market new products online. Many brands are investing in Influencers to endorse their products over traditional marketing techniques and seeing great rewards.