Planning and developing a strong social media strategy will set you ahead of the game if you do it properly. The first step to getting a leg up on the competition is to have a solid, smart content marketing plan in place. If you’re having trouble planning for the upcoming year or need some fresh ideas for your plan, read on.
Understand your audience
We have touched on this in a previous blog where we highlighted the importance of creating a customer persona. This is highly effective for gaining conversions. Consider looking at customer demographics, behaviour patterns, motivations, and goals. The more detailed you are, the better. Defining your audience in this detailed way allows you to get into the mind of who the customer is and what their buying habits might be, thus allowing you to target them better.
Develop strong content:
Distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience who, in turn, will drive profitable customer action is the key focus here. Essentially we want to create content that users want to consume.
A good idea is to check out your competition and see what content they are pushing out. There are some questions you can ask yourself to assist with this:
Can I share content that’s more relevant than theirs?
Can I write content that’s more compelling than theirs?
Can I post more frequently, or more consistently than them?
Is there room to post content from relevant and trusted sources on my social media space?
There is also the idea of creating a content calendar, to keep you organised. This is important because it allows you to plan and make sure you are sending out the right message at the right time. Planoly is a good platform to use, and it’s also free. See more here on how it works.
Establish your platforms:
There is an abundance of social media platforms, with so many to choose from it can be overwhelming to know which one to choose. One of the main causes of a failed social strategy is prioritising the wrong social media platforms.
With that in mind, let's jump straight to the chase. It is recommended that every business has a Linkedin profile, although it is not the most popular social platform, it is beneficial for professional networking and building connections. Not only is it great for promoting your business but it can set you apart as a leader of your industry.
As social media takes time, dedication and patience, there are 3 questions you should ask yourself as a business in order to establish the best platforms to utilise. Are you B2C, B2B or both? What is your target audience and what is your overall goal? With this in mind, commit yourself to no more than 2 or 3 platforms. It is really important to spread your time wisely and really put in the work, after all, that’s what it is really going to take, hard work and commitment.
With all this in mind, your main goal with social media should be to grow awareness of your products and services. Social media has the power to help you build relationships that you can leverage to grow your brand, understand your customer’s needs and gain more business. Our skilled team of experts can help you put together a strategy aligned perfectly to your business, each job is tailored exactly to meet your needs. If you need help with putting a strategy together contact a member of our friendly team.