Trends have been around since the dawn of time, and they always will be. Trends are constantly being developed, without it, humans wouldn't be able to leverage their status and create a platform with some sort of influence, whether it be individuals, businesses or anything else relevant.
What exactly do we mean by a trend? By definition, a trend is “a general direction in which something is developing or changing”. The only problem with trends is that if they aren’t done correctly, they quickly die out. For example, Google Glass. Google Glass was an insanely hyped up product that just didn’t deliver for peoples high expectations, which resulted in it to flop. On the other hand, Cryptocurrencies became a trend and still maintains its status.
Trends can be found in all areas of life from fashion to technology and with the help of the internet, trends can catch on like wildfire and become viral overnight. To keep you on top of the game we have compiled 4 key - developing - Digital Trends For 2019 from AI (artificial intelligence) to Chatbots and Live Video.
Let’s start with what could be seen as the scariest tend of all, Artificial Intelligence. We have all seen the movies such as I Robot where AI takes over and humans become nothing more than servants to this higher level of intelligence. We are not declaring that this in any way shape or form is on the cards, but with the first AI robot declaring war on humans, we think learning more about AI and how it is trending, is a pretty good place to start.
Artificial Intelligence is a well-established topic in the realm of the Digital Age. For years Computer Scientists have been developing AI (Artificial Intelligence) with success throughout it. AI works by uploading a plethora of valuable information to AI, which it then tries to learn from the information, and make decisions from that. AI's job is to mimic the real-life intelligence of humans.
AI can be used for a wide variety of things and is incredibly powerful if developed properly. Already, we have seen the use of AI within the medical industry to help doctors diagnose patients and provide relevant suggestions - such as - what the best medicine may need to be prescribed, or form as a second opinion for a doctor. Information from highly skilled and intelligent doctors will be uploaded to increase accuracy and reliability of the diagnosis/suggestion.
Most people will probably own or use something that has AI implemented into it, here are a couple of big players using AI that you may have heard of;
Social Media - Instagram and Facebook and frankly any major social media channel you can think of uses AI to perfect their engagement algorithm. What's an engagement algorithm? An engagement algorithm is planted within the code of the platform to help deliver relevant posts to the users that would most interested in it.
Video Games - Hello Neighbor is a game developed by Dynamic Pixels. The objective is to break into their neighbour’s house, solve an array of puzzles in order to retrieve the items needed to unlock the basement of the house. While on this journey, you will be chased by the owner of the property in order to prevent you from going in the basement. The owner has been programmed with AI to recognise the player’s habits and the pattern in which they play due to past decisions made, allowing the owner to catch the player a lot quicker.
Virtual Assistants - Siri, Alexa, Google Assistant. All of these have AI built into them in order for them to perform in the way needed to. A report from The Guardian, states Amazon’s Alexa can now supposedly “guess what you may be thinking of - or what you’ve forgotten”. Cool or scary? Let us know on our Instagram, @vastdigital.
Following on from the virtual assistants, in recent years there has been a rise in the production and perfection of such assistants. Due to this rise of production, this has pushed the ability of Voice Search to increase. Voice Search is the ability to search through the depths of the internet using your voice, Amazon's Alexa is a good example of this.
To highlight, Voice Search is great for productivity. Voice Search enables the ability to multi-task, for example, you could be cooking something and the steps might find themselves lost in the abundance of other information needed to be remembered in your brain. So, instead of needing to stop what you're doing, wash your hands, find your phone, unlock it, type your query, search through the articles for relevant information; you could just simply say "Alexa, what are the steps to cook...". Simple. Easy.
Chatbots are another trend that has been on the rise in recent years. A Chatbot - by definition - is "a computer program designed to simulate a conversation with human users".
To continue, one of the ways you can utilize a Chatbot is to answer FAQs (Frequently Asked Questions) by customers, this can be beneficial for business owners as you don't require a human run customer service. This can rule out human error, it is available 24hrs a day 7 days a week, and it doesn't need to be paid for the work it is producing due to it being a bot.
Furthermore, another way to use a Chatbot is to keep in touch with followers of your profile/page. This essentially works as an email mailing list, this is arguably more effective than an email mailing list as more people would tend to engage with a social media message compared to an e-flyer.
Live Video is a feature that is constantly being pushed by companies like Facebook, Instagram, YouTube, Twitch etc. Video content is arguably the most engaging content available on the internet, making it a powerful tool to use within marketing. Live video allows people/companies to engage with their audience a lot more in a more realistic and personal feel opposed to regular content like regular video and images.
Jumping on some of these trends can be highly beneficial to people and could possibly create a great amount of wealth if done correctly. Vast works with a plethora of clients, some with many unique products. With our marketing strategies, we can help you build your business. Contact us below to unlock the full potential of your business!
Published by: Vast Digital in Uncategorised