Last year, the smartphone messaging service WhatsApp launched a business version called WhatsApp Business. This feature was highly anticipated ever since Facebook acquired the messaging service back in 2014.
It was announced on Monday that Instagram will be testing out a new feature, ‘Instagram Checkout.’ Instagram checkout is a new facility that allows users to shop seamlessly through the Instagram app. Not only will this allow for faster checkouts, it should also improve the conversion rate through the channel. Facebook has generally ruled in regards to providing businesses with higher conversions. So will this new functionality now pave the way for future shopping online and stronger conversions through Instagram?
Market research is a key feature of business. You can't avoid it.
While it might be a tedious task you can almost guarantee a strong ROI. What would be your ROI...money and time? When done correctly - with maximum effort - research marketing can be highly effective in boosting the growth of a business. So, if you're looking to retire to a luxurious beach in the Bahamas, whilst your company pumps passive income into your pockets, then this is the article for you!
Trends have been around since the dawn of time, and they always will be. Trends are constantly being developed, without it, humans wouldn't be able to leverage their status and create a platform with some sort of influence, whether it be individuals, businesses or anything else relevant.