Instagram is one of the most used social media apps on the market. It is undoubtedly one of the most powerful marketing apps available, it's the perfect medium for business and influencers to create an impact in the digital age and increase their online presence.
In this weeks blog, we will be talking about the best apps you can use to absolutely crush your Instagram game!
Content is everything. If your content lacks design, creativity, individuality or aesthetics then you have no chance of gaining any social clout.
Following is a list of apps that will help you create eye-catching content, that will entice the target audience into checking out your content.
VSCO: VSCO is an incredibly popular app used in conjunction with Instagram. VSCO allows you to create visually pleasing content with very little effort. We suggest choosing from one of the many high-quality filters and sticking to it so you can create a clear brand image that your audience can recognise instantly, which in effect helps the theme of your account. Building an Instagram theme creates visual consistency. VSCO is a free app, with available in-app purchases if you choose to.
Canva: Canva is also an amazing content creator app, it allows the user to create distinct content. In addition, its perfect for both your Instagram feed and stories. Ideally, you should use Canva for informative content. For example, advertising, knowledge posts and quotes. Again, if you stay consistent to a certain way of formatting your posts, your content starts becoming easily recognised.
Now that you have a strong platform to start creating killer content, we'll now move onto how you market your content. It is important to remember that everything works in harmony, you can't be doing well in one section of the process and not the other, so pay attention to all areas.
Display Purposes: This isn't your stereotypical "app", this app is web-based. Display Purposes allows you to research hashtags for your post allowing you to reach new people and grow your audience. Display Purposes works by entering an existing hashtag that is relevant to your photo and suggesting other hashtags to go along with it. If you prefer to select them manually there is an option for that, the app also displays the relevancy and popularity making it easier to see how well the hashtags perform.
Tie your eye-candy content and well thought out hashtags with an informative caption along with a CTA (Call To Action) and you've absolutely crushed your content - in the true spirit of Gary Vaynerchuck!
Even though you've got your content game on point, we still need to cover a few more key points, so don't leave us just yet.
Scheduling apps are something we highly recommend, and here's why:
- Allows you to carry on with your day without having to worry about if you can get your post uploaded for a specific time manually.
- Guaranteed to post content, so if your Instagram isn't accessible you don't have to stress about posting.
- Eliminates you needing to post earlier or later than your audiences most active time period due to being busy.
Scheduling apps guarantee your posts get uploaded due to them being pre-uploaded to the app and waiting to be posted for the time set by the user.
Here are some of the scheduling apps we recommend:
Sendible: Sendible enables you to schedule updates, reply to you through an inbox embedded within the social media platform, and create analytics reports of how your content is performing. The price of a standard package costs £25 a month and is annually billed. Whilst this might seem expensive for an app service, the ROI will be far greater if all the steps suggested within this blog are followed properly!
Hootsuite: As well as scheduling posts, Hootsuite has the ability to track your competition's marketing strategy in regards to what tactics they're using to reach more users, such as hashtags and other content boosting tactics.
Finally, analytics. Analytics are extremely important, they allow you to see what is working and what isn't, making amends accordingly. While Instagram provides its own analytics tools, you can use a third party.
Websta: This is a great analytics tool which helps you manage your Instagram account in an easy, digestible way. More importantly, it's free!
Following the highlighted advice above is a way to secure success for your business/personal brand.
Don't feel confident in making the plan work for your business? Get in touch below to find out how we can help you unlock the full potential of your business!
Published by: Vast Digital in Uncategorised