Whether you like it or not, consumers are visual - with over 75% being inspired to make purchases “based on image and video content”. Therefore, product photography (whether used for e-commerce, social, website, e-flyers etc) is there as a means to assess your credibility as a brand.
Search engine optimisation (SEO), is like gold dust to the e-commerce industry. SEO is the process of optimising your website with the goal of having it rank no.1 on Google. Whilst there are other ways to gain visibility within Google search (for instance PPC also known as Google Adwords), the conversion and ROI value of SEO is unrivalled.
In our recent journal post, we attempted to strip down your strategy to its bare bones and provided you with some reasons as to why it wasn’t working for you. Number #2 on the list is content. It’s an over talked about topic, so we decided to approach it in a different way and just tell you how to do it, we’re nice like that.