Archives for June 2018

25th June 2018 - No Comments!

How to define your Brand Purpose and is it important?

Establishing a connection with your audience isn’t easy. There’s so much brand noise that we find it attractive when brands with true purpose become a beacon of light amongst a mass of dud. 

As Tripp Donnelly  states - “Traditional brands can no longer sit on their hands and allow well-scripted corporate statements to shape who they are”.

Read more

18th June 2018 - No Comments!

Why your marketing isn’t working for you.

Have you assessed your business lately?

Can you confidently say that your brand presence is strong both online and offline?

Can you safely say you have a brand strategy that is consistent?

That you have a strong marketing plan that is coherent with your strategic vision and main objectives?

That you have a purpose which is effortlessly articulated throughout your social media platforms?

Have you seen a harmonious link between content and ROI?  (How are your ROIs?)

Has creating brand awareness been a breeze, and you’ve reached god like status within marketing your business?

Read more

15th June 2018 - No Comments!

Facebook Ads are down, so what?

Facebook targeted ADS went down the other day, with all the confusion around it, of course we stressed and panicked a little, after spending copious amounts of time researching and perfecting target audiences for it all to suddenly disappear. Why could we no longer target relevant audiences? It turns out that Facebook had a little issue, classic. Naturally, within minutes we began preparing for a new reality of a life without facebook ads. How could we reach new audiences without the aid of it?

Read more

11th June 2018 - No Comments!

The Decline of High Street Giants

We told you so. Retail giant House of Fraser is set to close 31 of its stores out of 59. It’s slowly following suite of Woolworths, BHS and most recently the demise of 90s kids favourite Toys R Us. Whilst customers still enjoy the store experience of trying on clothes and experiencing the product first-hand, the question is, why have HoF had to cut back so much when they once had such a large customer base?

Read more

8th June 2018 - No Comments!

Social Media Influencers? Are they worth it?

The concept of the influencer has been around for decades. For example, let’s take The Beatles, the most influential people throughout the 60s and 70s. Not only did they influence the music industry, but they influenced fashion and culture. This was way before the digital age, they were speaking to audiences on another level, they were entering into small cultural spheres and infiltrating it on a mass scale.

Read more

1st June 2018 - No Comments!

What are the best tools to help your marketing?

You’re in the age of digital, it’s a no-brainer that you should be using tools that will help leverage your business, especially amidst all the noise of the 21st century.  We’ve had a whip around the office and enquired “what tools are the best for digital marketing?” Here’s a few of our favourites, and why.

Read more