Archives for April 2018

26th April 2018 - No Comments!

Aspirational content is everything!

Whether or not you agree, aesthetics sells. The classic saying “don’t judge a book by it’s cover” could never be so far from the truth when it comes to your brand - aesthetic is everything, aspirational content is everything and audiences are judging. If they don’t like what they see, chances are they’ll seek aspiration elsewhere. People want experience, storytelling, lifestyle. From Ecommerce to food, you have to really ask yourself - “what experience am I selling? Be it Instagram, blog, Facebook (to name a few), having a consistent brand image is imperative.

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20th April 2018 - No Comments!

Is your business Instagrammable?

It’s inevitable that your business has some presence on Instagram, if it doesn't then your marketing team are failing you. Instagram has been at the forefront of social media for years now and having an Instagram strategy should be at the top of your wider marketing initiative.

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