So many e-commerce businesses start out small, and budget limitations leave them to do everything in-house from operations and accounts, to design and web development.
Though in a successful case, there becomes a time where the biggest limitation is time, and the responsibilities need to be spread out. So, you face a decision: do you employ someone, or outsource?
Being based in Leeds, we are surrounded by an array of successful startups, independent businesses and a short way from the hub of Manchester, home to many ecommerce businesses outside of London. We watch businesses come and go, and those who stick around are generally those who understand the advantages of outsourcing vs in house, and here is why.
- Spreading too thin
Marketing is a broad term, and in the digital age it encompasses a plethora of different specialities that only a superhuman could do alone, from design, copywriting and photography, to SEO, PPC and web development.
Whilst attempting to employ one person to care for your in house marketing strategies, it can be difficult to come across someone who is so knowledgeable in all relevant areas, and even should they possess such superpowers, they are unlikely to be able to work within the speedy deadlines your business requires. So in many cases, it is best to leave certain things in the hands of those who know what they are doing, and can get it done in good time.
- Flexibility and adaptability
By hiring a marketing firm, you are employing a whole team of people, who each know their stuff within their field, and have a whole pool of skills to play around with. The best part is you can pick and choose which ones you make use of, how and when you want.
That means, you may have someone working on your website, someone managing your Instagram, and someone else designing your emails. A website may not take much maintaining, and you may have design needs elsewhere, so the flexibility working with an agency gives you is not only easily maintainable, but also cost-effective.
Even as a design agency, we understand that each strand of marketing requires a certain level of skills, training and understanding, so we will even outsource copywriters, photographers and developers if we trust them to do well for our clients.
Knowing what a copywriter is, and the difference between front-end and back-end development, is foreign to some and as an agency, we cannot stress enough the difference it makes to your brand to have these tasks done by a professional who has the professional, technical skills, coming from an industry environment. Of course most of us write, but we are not all writers, and professionalism makes all the difference.
- Weighing up the costs
People often sway towards employing within the company vs agency hire because of the expense, but by our calculations, that is quite the mistaken claim…
The way we see it, to spend a lot of your own company time on marketing takes away from your main focus within the business, and can lead to a loss of profits. Plus, not only are you paying a wage (and a pension, 28 days holidays, and potential sick days), there may also be lots of software subscriptions that come under than marketing department, be that Adobe Creative Cloud, Screaming Frog, Ahrefs, Sitebeam, Hootsuite, never mind any promotional post budgets through Google AdWords, Facebook and Instagram.
So, for what it’s worth, we think the advantages of outsourcing a marketing agency far outweigh any advantages of hiring within, but then again, we probably are a little bias. On that note, to begin your relationship with a creative digital agency today, call or email now on 0113 234 9667 or firstname.lastname@example.org
Published by: Lucy Jones in Journal