Digital is constantly evolving at lightning speed, so in order to keep up with the times, our communication must evolve with it. As a brand, building engagement with customers is crucial.
What’s your customer experience strategy? Don’t have one? Well start by putting on your customer’s shoes, and take a long walk in them.
Here, we share our top 5 tips to help make 2018 a dazzling digital marketing success.
- Have a plan
First things first, come up with a digital strategy. Figure out what you are looking to gain, whether that be a wider customer base, a more well-rounded brand community, or more sales, then draft out how you are going to achieve that.
- Nostalgia is sweet
The best way to know where improvement is needed is reflection, and the start of a new year is the perfect time to do so. Look over last year’s data - trends, strengths, weaknesses - and focus your energy where, and when, it is needed.
Where is your best reach, and where are your missed opportunities? Consider how your customers are communicating on each platform, in order to know how best to fit into that.
- Think personal
Think about how you can craft a more personalised journey for your customer. This begins with your email marketing - make sure each e-flyer you send out is personalised to the customer, through addressing them and their needs. If you’re a retailer for example, you should be recommending products to customers based on previous buying history, and website engagement.
Personalised emails are said to spark a 20% increase in sales, make sure you are making this simple, yet significant difference in 2018.
It is a well known fact that mobile users have shorter attention spans. So what are you doing to combat this lack of conversions?
Firstly, is your site mobile optimized? It is one thing having your full site well-designed and functioning, but since over half of your site’s visitors are using their smartphone, it is essential you are ready for that. You can check the efficiency of your website here with this free Google website speed test.
Results do not happen overnight, so it is important to persevere. If you are putting ads up on social to gain a better following, make sure you also keep up with organic posting, and engage with your network regularly.
Would you like some advice from a digital agency? Want to discuss your digital marketing strategy for 2018? Call Vast now on 0113 234 9667 or email firstname.lastname@example.org
Published by: Lucy Jones in Journal