The lack of tactility is possibly the greatest disadvantage of online retail for the consumer. The inability to touch and test the feel of product with your own two hands means online shopping places a far greater emphasis on the quality of the imagery and the persuasiveness of the copy to effectively extol the virtues of a product to the consumer. Therefore, the quality of your lifestyle and product photography is paramount to closing a sale. A single image really can say more than a thousand words... So make the most of it.
Photographs play a crucial part in conveying your brand personality and it has been proven that images are far more likely to engage your audience than text alone, especially if they’re tailored to the preferences of your target audience. You only get one chance at making a first impression, so ensure your marketing materials capture your audience’s imagination.
The fact is, the internet is a vast visual media which is harshly judged by its visitors. Its not surprising then, that image quality can really make or break a website as it plays such a large part in the design and feel of the site. It is imperative that businesses have good photography, which is consistent throughout. Having good quality imagery will pull your potential customers in and if these great images are prominent throughout the site, it will encourage visitors to stay longer as their experience on your site will be pleasant and engaging. With mediocre or average photography, visitors are more likely to hit the back button because the site doesn’t look professional and gives an apathetic feel. If the aesthetics of the site shout poor effort, it’s fairly logical to assume the same for the rest of the website content and products, thus potential customers become lost customers.
Treat your photography with the respect it deserves, choosing the right image for the right place at the right time will ultimately help increase your sales.
Published by: Vast Digital in Journal